Recent protests have emerged across the United States and parts of Europe, with demonstrators targeting Tesla showrooms and service centers. The movement, named Tesla Takedown, is a direct response to Elon Musk’s controversial role as the head of the newly formed Department of Government Efficiency (DOGE) under President Donald Trump.
As tensions rise, protesters are seeking to dent Musk’s financial standing by discouraging consumers from supporting the electric vehicle company. In this article, we will explore the reasons behind the protests, their impact on Tesla, and Musk’s reaction to the growing backlash.
Why Are People Protesting Against Elon Musk?
The primary reason behind the protests is Elon Musk’s decision to lead DOGE, a government body tasked with cutting spending and reducing agency operations. Critics argue that Musk has gained access to sensitive government data and is actively dismantling critical departments.
Protesters are concerned about:
- Increased Government Control: Accusations that Musk is using DOGE to consolidate power.
- Violation of Democratic Values: Claims that his actions undermine public institutions.
- Economic Influence: Musk’s close relationship with Trump, which many believe disproportionately benefits Tesla.
The Tesla Takedown Movement
On Saturday, activists organized a large-scale demonstration outside Tesla’s 277 showrooms and service centers across the U.S. Protesters carried signs with slogans like “Honk if you hate Elon” and “Fight the billionaire broligarchy”. Similar protests were also seen in European cities, including London.
Some key highlights from the demonstrations include:
- Massive Turnout: Hundreds of people gathered in states like New Jersey, Massachusetts, and California.
- Political Support: U.S. Democratic lawmakers Rep. Jasmine Crockett and Rep. Pramila Jaypal joined the protests.
- Celebrity Backing: Public figures like John Cusack voiced their support for the movement.
Incidents of Vandalism and Violence
While the majority of protests remained peaceful, instances of vandalism were reported. In northwestern Germany, seven Tesla vehicles were set ablaze, prompting investigations. Additionally, in Watertown, Massachusetts, two protesters were injured after a pickup truck’s side mirror struck them.
U.S. Attorney General Pam Bondi condemned these acts, labeling them as “domestic terrorism”.
"Burn a Tesla, Save Democracy" reads banner outside Manhattan Tesla Showroom during 'Takedown Tesla' protest in NYC
Burn a Tesla, Save Democracy?
Like & Retweet if you agree; No… just don't buy a Tesla pic.twitter.com/db0SjM24NQ
— Sumit (@SumitHansd) March 29, 2025Elon Musk’s Response
Despite the backlash, Elon Musk addressed Tesla employees in a company meeting, assuring them that the automaker’s future remains strong. Musk confidently stated that the Tesla Model Y will continue to be the best-selling car globally in 2025.
“There are times when there are rocky moments, where there is stormy weather, but what I am here to tell you is that the future is incredibly bright and exciting,” said Musk.
He also expressed frustration with the vandalism, urging perpetrators to “stop acting psycho.”
Impact on Tesla’s Stock and Sales
Following Musk’s DOGE appointment, Tesla’s stock initially surged by 70%, adding approximately $560 billion in market value. However, amid growing protests and declining public sentiment, these gains have nearly disappeared.
Additionally, Tesla’s sales in the U.S., Europe, and China have seen a sharp decline. The negative publicity and calls for boycotts may further impact the company’s bottom line.
Conclusion
The Tesla Takedown Movement marks a pivotal moment in the intersection of politics and corporate influence. As protests continue and consumers voice their dissatisfaction, Tesla faces a challenge in maintaining its market dominance.
While Elon Musk remains optimistic, the road ahead is uncertain. The coming months will reveal whether Tesla can weather this storm or if public backlash will lead to lasting financial and reputational damage.
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